Home About Heindl How it all started
How it all started


Once upon a time ...

... there was a Viennese confectionery master - his name was Walter Heindl. Day and night he created, drew and composed, side by side with his wife Maria and created - from the finest ingredients - the most exquisite pralines and delicious confectionery creations Vienna has ever seen.

And all the Viennese came - to Heindl, in his small confectionery manufacture to see, to taste and to enjoy!

Heindl’s delicious `Nussbeugeln’, the creamy ‘Rehrücken’, Heindl's juicy rum-plums and liqueur pralines and the dried fruits - like apricots, oranges and dates - dipped in finest chocolate.

So, the Viennese confectionary factory ‘Heindl’ was founded in 1953.

And who else, if it was not the two sons, Walter and Andreas Heindl, might be better to continue this Viennese tradition - as it was their parents who placed the love and passion for confectionery-making in their cradle?

The two brothers dedicated a very special gift of Viennese confectionary to ‘their’ Viennese. One, so delicious and tender, as the world had never seen before! And so they gave the Viennese people the delicate ‘Sissi Taler’ - fruity apricot marzipan, covered with fine soft truffle cream in finest milk chocolate! The Viennese folk was smitten, and soon Heindl’s Sissi Taler was on everyone's lips!

When the time finally came for fresh chocolate-chestnuts, they even waited patiently in line - the Viennese people. So much they loved the confectionaries from Heindl!

But that was not all: the brothers gave Vienna other exclusive creations. The fine ‘Sissi Veilchen’, the exquisite ‘Johann Strauss Taler’ and the mouth-watering ‘Wiener Riesenradl’ - the cheering of the Viennese people found no end! And soon not only the Viennese people but all confectionery lovers around the world were excited about the delicious pralines from Vienna!

1987 Walter and Andreas Heindl took over the family business. According to their passion two sons chose the profession of a confectioner. They started to build up the branch offices of Heindl. Nowadays there are about 30 stores in Austria.

2006 the Confiserie Heindl took over Pischinger - the specialist for waferproduction - founded in 1849. Heindl's youngest activity was the extension of the headquarter in the 23rd district of Vienna and the integration of the production of Pischinger.

By now already the 3rd generation takes part in the family business: The daughters of Walter Heindl, Barbara and Caroline, as well as Andreas Heindl's daughter Nicole, are completely dedicated to the family tradition and they are ready to add another bright chapter of the successful and absolutely sweet Heindl story.



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